Branded Residences Conferences in Europe, 21-23 April 2026
The Opportunity for Branded Residences: A Roadmap for Development
Prague, 21 April | Vienna, 22 April | Budapest, 23 April
Join us for an exclusive in-person event focused on the exploration and advancement of branded residential developments. Taking place in three cities across Europe, this distinctive event will convene industry leaders, developers, and investors to gain expert insights, engage in strategic discussions, and foster meaningful connections within this dynamic sector.
Branded properties have experienced remarkable growth of 198% from 2015 to 2025, and this upward trend is expected to continue, with the sector projected to double in size within the next five years. On average, branded properties command a 43% premium globally, originating from North America and now showing substantial growth potential in Europe.
Hosted by Global Branded Residences (GBR), RLA Global, Bogle Architects, and VMI, in association with Minor Hotels, we will explore how developers and brands are maximizing sales performance, discussing successful strategies, critical costs, and common challenges in branded residence development.
Location & Dates
- • Prague, 21 April 2026 at W Prague
• Vienna, 22 April 2026 at Anantara Palais Hansen Vienna
• Budapest, 23 April 2026 at Anantara New York Palace Budapest
Agenda Overview
14:45-15:00: Welcome & Opening Remarks
15:00-15:20: Session 1 – Market Context: Global and Regional Branded Residences Overview
This session will feature Riyan Itani, Founder and Director of GBR, providing a comprehensive overview of the current global and regional trends shaping the branded residences market.
15:20-16:20: Session 2 – Branded Residences Fundamentals: Strategy, Selection, and Partnership
Dive deeper into the essentials of branded residential development, including strategic brand/operator selection and effective partnership models. This session features notable industry experts, including Riyan Itani, Roger Allen (Group CEO, RLA Global), and representatives from leading operators and developers.
16:20-16:50: Coffee Break
16:50-17:35: Session 3 – Architectural Vision: Translating Concept Into Built Form
Led by Ian Bogle, Founder of Bogle Architects, his session will discuss transforming visionary concepts into physical structures that resonate with residents and brands alike.
17:35-18:20: Session 4 – Customer Experience, Sales & Marketing: How to Stand Out and Sell Out
This session, led by VMI Studio, will examine effective strategies for creating impactful customer experiences and successful sales tactics in branded residences.
18:20-19:00: Networking Reception
An exclusive opportunity to connect with fellow industry leaders and build valuable relationships.
Your Hosts & Partners
Global Branded Residences (GBR) is a specialist development consultancy firm that provides market and data-driven advisory services for branded residential developments around the world, delivered by a team of renowned industry leaders. GBR’s services range from brand/operator selection and negotiation to product and pricing definition, as well as feasibility studies and brand premium studies. GBR is headquartered in the UK with team members and strategic partners in North America, the Middle East, Europe and Asia Pacific.
RLA Global is an international multi-disciplinary advisory firm serving investors, owners, developers, and operators in the hospitality industry. With expertise spanning hotels, resorts, leisure destinations, branded residential and mixed-use developments, wellness, spas and longevity facilities, RLA Global delivers strategic consulting, feasibility studies, concept development, and operational support across six continents.
Bogle Architects is a multi-award-winning architecture and design studio founded in 2012 by Ian Bogle, with studios in London, Prague, and Hong Kong. The practice is defined by progressive, imaginative, and sustainable architecture — grounded in clarity of thought, wide engagement, and a truly collaborative design process.
VMI, a Journey Studio, are global leaders in CGI visualisation and Unreal Engine-powered virtual twins for real estate and architecture clients. Established in London in 2012, VMI has evolved into one of the world’s most respected creative technology practices — driven by fearless experimentation and technical excellence.
Minor Hotels is a global leader in the hospitality industry with 640 hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands, including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH Hotels, Oaks and iStay. With nearly five decades of expertise, Minor Hotels builds strong brands, fosters long‑term partnerships and drives business success, working closely with owners, developers and partners across hospitality and residential developments.
Registration
The event is free to attend, however spaces are limited, so please register your interest using the registration button.
We hope to see you there. If you have any queries regarding the event, please contact Ana Bucur at abucur@gbresi.com.
