Our Services
A centre of excellence for branded
residences advisory services
Why choose GBR
The GBR approach is centred around optimising branded projects at a pre-construction stage in order to achieve successful sales results.
As the only fully-dedicated branded residences consultancy firm in the world, GBR focusses solely on branded residences advisory services.
Our services are tailor-made to fit the requirements of developers, investors, brands and operators, enabling us to offer the most up-to-date market insights and connect our clients with optimal branding partners.
GBR’s history in the sector, our relationships with brands and operators, our track record and our global presence makes us the ideal advisory partner for developers and brands in the sector.
Providing data-driven advisory services for branded residential developments, delivered by a team of renowned industry leaders.
Ritz-Carlton Reserve, Papagayo, Costa Rica
-
25Hours Heimat Dubai Residences, UAE
-
La Dehesa, Extremadura, Spain
-
The OWO Residences by Raffles, London, UK
-
-
-
-
1
Strategic Consultancy Reports
Show more
In many cases, Strategic Consultancy Reports are a required element of due diligence that is requested by the brands and operators, before committing to brand the project. A thorough understanding of the market dynamics in the location where our clients are developing, coupled with the design of a product that meets the expectations of the target buyer demographic, is crucial to ensuring the success of their developments.
We provide comparable case studies, market analysis, competitor profiling and buyer profiling to make sure the development plans are optimised for the sales campaign. This analysis is then converted into market-driven recommendations for the optimal branding strategy and composition of the development from unit mix, sizing and pricing to recommended services, amenities and rental program structures.
-
2
Brand selection & negotiation
Show more
The key to a successful branded residential development lies in selecting the right brand to partner with and securing the most favorable commercial terms. Whether a hotel brand providing operational management or a high impact non-hotel (fashion, design, automotive, celebrity) brand, we work with our clients to select the best brand for their development and then negotiate the governing contracts on their behalf.
With a long-standing and trusted relationship with the sector’s leading brands, GBR is able to bring the right brand to the table and understands how to achieve the best terms for a long-term partnership.
-
3
Market research
Show more
Understanding the market dynamics in the locations where our clients operate is essential for ensuring the success of their developments. We provide comparable analysis, competitor profiling and buyer profiling to make sure their development plans are optimised. This analysis is then converted into market-driven recommendations through our strategic consultancy reports.
Understanding your potential buyers, their spatial preferences, their expectations for services and amenities and most importantly their budget requirements for a purchase, is critical to successful sales. We provide data-driven analysis of these key motivations, preferences and expectations to make sure our clients are fully informed.
-
4
Brand advisory services
Show more
Whether a new brand seeking to enter the sector or an established brand looking to enhance its branded residences portfolio, GBR offers a comprehensive range of advisory services to foster growth.
This includes advisory services regarding marketing documentation, contractual documents, staffing requirements and sales support for developers.
-
5
Brand premium studies
Show more
One of the major reasons for the widespread growth and success of the branded residences sector is the premium that can be achieved in sales over non-branded developments.
We work directly with hotel and non-hotel brands to accurately calculate the premium they have achieved in sales in projects around the world. This enables them to secure more projects by independently and objectively evaluating the value their brand adds.
Mira – Armani Residences
Brand Selection and Negotiation, Mexico City
“In 2022/23, Mira engaged Riyan Itani and the Global Branded Residences team to assist in the contract negotiations for our standalone branded residences project in Mexico City.
We were very appreciative of their expert guidance which extended beyond negotiation skills; their invaluable insights into brand selection and deal economics ensured that we secured favourable terms in our agreements, leading to the successful closure of contracts with Armani, our chosen branding partner.”
Chief Executive Officer Mira, Mexico