Branded Residences Guide – Branding Fees Across EMEA & APAC
We are pleased to share our Branded Residences Guide, developed in collaboration with Watson Farley & Williams, which provides an overview of the commercial and legal structures currently shaping this fast-growing sector.
Drawing on the analysis of 50+ branded residence projects across Europe, the Middle East and Asia-Pacific, the publication highlights how agreements between developers and brands are typically structured today, as well as several key trends influencing the evolution of the market.
The guide reviews a number of important topics, including:
• Commercial arrangements between developers and brands
• Typical royalty and licence fee structures
• Brand commitment and technical services fees
• Trademark licence terms during both development and post-completion phases
• Management and operational fee frameworks
• Resale and referral fee considerations
We would like to thank Lada Shelkovnikova and Robert Williams from Watson Farley & Williams for their collaboration on this publication.
A short version of the Guide can be accessed below.
If you would like to receive the full version or discuss the implications for your branded residences project or business, please get in touch.
