Strategic Development Consultancy services for a luxury coastal co-located project in Albania
In December 2024, Global Branded Residences (GBR) was engaged to provide strategic development consultancy for The Grand Palazzo Hotel & Residences in Durrës, Albania.
In collaboration with RLA Global, GBR was tasked with assessing the site’s potential for integrating branded residences within a larger mixed-use concept that includes a hotel, beach club, and retail offering. The assignment involved reviewing the existing master plan and proposing conceptual enhancements to align the project with market expectations for branded residential offerings.
The scope of work included site analysis, market benchmarking, and a thorough review of Albania’s emerging luxury residential landscape. GBR evaluated both international comparables across the Adriatic – including Greece, Montenegro, and Croatia – and five local developments, two of which feature branded components. This dual-layered approach helped situate the Grand Palazzo within a regional context while identifying specific gaps and opportunities in the Albanian market.
Locally, in Albania, the buyer profile is significantly more weighted towards domestic demand and the Albanian diaspora. Foreign buyers are relatively fewer, accounting for an estimated 30-40% across projects.
The top five foreign buyer groups in local developments include Swiss, Italian, German, Polish, and Scandinavian investors.
